Liberté Greek Yoghurt

Greek yogurt packaging design

A design firm contacted me with a packaging project for Liberté, the high-quality Canadian yogurt brand. For their Greek Extra Fruit Collection, I created hand-painted, color-rich backgrounds that would sit behind close-up images of fruit. The goal was to communicate flavor, freshness, and vibrancy—all visually.

The updated packaging launched in March 2023 with four delicious flavors: Black Cherry Raspberry 2%, Pineapple 2%, Peach Passion Fruit 2%, Blueberry Blackberry 2%. The project was a fun challenge: creating something that had to catch the eye in a grocery store and also hold its own as part of a strong, established brand.