The importance of press and publicity for artists: how to elevate your art

Abstract artist Claire Desjardins on Breakfast Television

In the vast landscape of creativity, where colors blend and imaginations soar, getting your art noticed can sometimes feel like navigating through a labyrinth. Yet, in this digital age of endless possibilities, securing press and publicity for your work is more vital than ever before. It's not just about showcasing your talent; it's about connecting with an audience who resonates with your vision, your story, and your passion. Here's why press and publicity matter, and some tips on how to harness their power to elevate your art.

Abstract artist Claire Desjardins, appears on Breakfast Television with her art.

Visibility amplifies impact

Press coverage acts as a spotlight, illuminating your artwork to a wider audience. Whether it's a local newspaper feature, an online magazine interview, or a social media shoutout, every bit of exposure increases the chances of your art reaching someone who truly appreciates it. Remember, your art has the potential to evoke emotions, spark conversations, and inspire change—but only if it's seen.

Abstract painter, Claire Desjardins, interviewed by CBC's Sonali Karnick.

Validation fuels confidence

Seeing your art recognized and celebrated by others can be incredibly validating. It validates the countless hours spent honing your craft, the risks taken in expressing your unique perspective, and the vulnerability of putting your creations out into the world. This validation, in turn, fuels your confidence as an artist, encouraging you to continue pushing boundaries and exploring new avenues of creativity.

Abstract artist Claire Desjardins, shown in her studio on CBC's Hour Montreal.

Networking opens doors

Press opportunities often come hand in hand with networking prospects. Whether you're featured in an art publication, invited to speak at an event, or showcased in a gallery exhibition, each interaction presents a chance to connect with fellow artists, collectors, curators, and potential collaborators. These connections can lead to future opportunities, collaborations, and partnerships that propel your artistic journey forward.

Breakfast Television feature: abstract artist Claire Desjardins, in her art studio.

Here's HOW:

    Now that we've highlighted the importance of press and publicity, let's explore some actionable tips on how to garner attention for your art:

    1. Craft your story

    Behind every captivating piece of art lies a compelling narrative. Take the time to articulate your story—what inspires you, what drives you, and what message you aim to convey through your work. This narrative will not only resonate with your audience but also serve as a powerful tool for journalists and bloggers looking to feature your art.

    2. Build relationships with journalists and influencers

    Research journalists, bloggers, and influencers who cover topics relevant to your artistic niche. Engage with their content, share your insights, and establish genuine connections. Building relationships based on mutual respect and admiration increases the likelihood of them taking an interest in your art and sharing it with their audience.

    3. Use social media

    Leverage the power of social media platforms to showcase your art and engage with your audience directly. Share behind-the-scenes glimpses into your creative process, participate in art challenges and hashtags, and interact with fellow artists and enthusiasts. Consistent and authentic engagement on social media can help you attract attention and grow your following organically.

    4. Participate in exhibitions and events

    Seek out opportunities to exhibit your art at local galleries, art fairs, and community events. These platforms not only provide exposure to a diverse audience but also allow you to receive feedback, make connections, and establish yourself within the artistic community.

    Abstract artist, Claire Desjardins, painting live on stage with rock band Styx.

    Remember, the journey to gaining press and publicity for your art may require patience, perseverance, and resilience. Embrace each opportunity as a stepping stone toward greater visibility and recognition. Stay true to your artistic vision, continue creating from the heart, and trust that your unique voice will eventually resonate with those who are meant to discover it.

    Here's to your artistic journey, filled with creativity, connection, and endless possibilities!

    Back to blog

    Leave a comment

    Please note, comments need to be approved before they are published.