Mastering the art of social media: a how-to guide for artists

Mastering the art of social media: a how-to guide for artists

In the vibrant tapestry of the digital age, social media has emerged as a powerful canvas for artists to showcase their work, connect with audiences, and cultivate thriving communities. For those navigating the intricacies of online promotion, mastering the art of social media can be a transformative journey—one that requires equal parts creativity, strategy, and authenticity. As an artist who has traversed this dynamic landscape, I'm eager to share insights and practical tips to inspire fellow creatives on their own social media odyssey.

1. Define your brand

Brand Guidelines for the Claire Desjardins artist brand.

Before diving into the digital realm, take time to define your artistic identity and brand. What sets your work apart? What themes, colors, or styles characterize your creations? By crafting a cohesive brand narrative, you'll establish a strong foundation for your online presence and resonate more deeply with your audience.

2. Choose the right platforms

Choose the right social media platform (screenshot of Pinterest activity).

With a myriad of social media platforms available, it's essential to choose wisely based on your target audience and artistic goals. From visual-centric platforms like Instagram and Pinterest to professional networks like LinkedIn, each platform offers unique opportunities for engagement and exposure. Experiment with different platforms to find the ones that align best with your artistic vision and audience preferences.

3. Showcase your process

Abstract artist, Claire Desjardins, painting a large artwork for Anthropologie, at Miami Art Basel 2019.

One of the most compelling aspects of social media for artists is the ability to offer a behind-the-scenes glimpse into your creative process. Share photos, videos, or time-lapse recordings of your artwork coming to life—from initial sketches to final brushstrokes. Not only does this provide valuable insight for your audience, but it also humanizes your brand and fosters deeper connections with your followers.

Technology sits at the center of this artist studio.

4. Engage with your audience 

Social media is inherently social, so don't overlook the importance of engagement. Take the time to respond to comments, messages, and inquiries from your followers. Initiate conversations, ask for feedback, and create polls or Q&A sessions to foster meaningful interactions. Building a sense of community around your art not only strengthens your online presence but also cultivates loyal fans and supporters.

5. Optimize your content

To maximize visibility and engagement, optimize your social media content for each platform. Use relevant hashtags, catchy captions, and high-quality visuals to capture attention and spark interest. Experiment with different posting times and frequency to find the optimal cadence for reaching your audience. And don't forget to leverage features like Stories, Reels, and IGTV to diversify your content and keep followers engaged.

6. Collaborate and cross-promote

Artist Claire Desjardins and her niece, Michelle Desjardins, on an Instagram Live to raise money for charity.

Collaboration is key to expanding your reach and connecting with new audiences. Partner with fellow artists, influencers, or brands for joint projects, giveaways, or virtual events. Cross-promote each other's content to tap into each other's follower base and amplify your reach. By pooling resources and creativity, you can create synergistic partnerships that benefit everyone involved.

7. Measure and adapt

Finally, don't forget to measure your social media efforts and adapt your strategy based on data and insights. Use analytics tools provided by each platform to track key metrics such as engagement rate, reach, and follower growth. Identify trends, patterns, and opportunities for improvement, and adjust your approach accordingly. Social media is a dynamic landscape that requires continuous learning and evolution, so stay curious and open to experimentation.

Abstract artist Claire Desjardins uses social media on her tablet.

Mastering the art of social media as an artist is a journey of self-discovery, creativity, and connection. By defining your brand, choosing the right platforms, showcasing your process, engaging with your audience, optimizing your content, collaborating with others, and measuring your results, you can unlock the full potential of social media to showcase your artwork and inspire others along the way. So, embrace the digital canvas with confidence and creativity, and let your art shine bright in the digital realm!

Back to blog


I really love your blog! As an emerging Canadian artist I find you really inspiring and your advice super helpful!


You are very inspiring. I absolutely love your work. I love your IG profile and your blogs are so interesting. As a start up art business myself you have given me a lot to think about. Thank you 🙏🏻

Robz Lipner

Great blog! Thanks so much!!

Macleod Angie

Such great advice Claire! Thank you for sharing!


Leave a comment

Please note, comments need to be approved before they are published.